Lead reactivation for service businesses

Your next 10 jobs are already in your phone.

You already paid for the leads. Our reps call the people who went quiet, work through the real objection, and hand back the ones ready to talk.

A quick 15-minute call to see whether your list is worth working.

Real reps, never a bot Works the list you already own You only talk to buyers
MR

Marcus R.

Calling as Brightly Home HVAC

Warm lead

Marcus

We priced your basement job back in March and never heard anything. Did you ever get it sorted?

Dave

No, we shelved it. The price was higher than we had in mind.

What Marcus sent back

Timing, not budget. Open to splitting the work into two phases. Wants a call Thursday after 4.

42Calls today
11Conversations
6Handed back

How your list gets worked

Four steps, and three of them are ours.

Book a call

1. Hand over the list

Old prices, past customers, leads that went cold. Export it or we pull it from wherever it lives.

2. A rep calls them

A trained salesperson, one call at a time, in your business name, with a reason that makes sense to them.

3. Objections get worked

Price, timing, went with someone else. Handled on the call instead of logged and forgotten.

4. You close it

Their name, the real objection, and a time they agreed to. You quote it and book it.

The problem

You don't have a lead problem. You have a follow-up problem.

Someone calls. You talk it through, maybe drive out and give them a number. Then they go quiet. You're up a ladder somewhere and the follow-up never happens. Two weeks later they hire whoever called them back.

  • Old leads stack up and nobody touches them
  • Follow-up happens when you remember, which is rarely
  • You buy new leads while the paid-for ones go stale
  • Slow weeks hit and the list still sits there

None of that is a work-ethic problem. There's one of you, and the phone only rings during the day.

How it works

A simple 3-step flow

Step 1

We take your list and agree on the reason for the call. An old price, a past job, a service that's due again.

Step 2

A rep works through it by phone, handles the pushback in the moment, and finds out where each person actually stands.

Step 3

Warm ones land on your phone with the notes. Dead ones get closed out so you stop thinking about them.

What changes for you

Fewer dead names. Every one of them gets an answer instead of sitting there for a year.

Better conversations. You already know the real objection before you dial.

Work in the slow weeks. The list doesn't care what season it is.

What you get

A stack of old names turned into booked work.

Real reps, not a bot

Every call is a trained salesperson who can read the room and change direction halfway through a sentence.

Objections handled live

Too expensive. Bad timing. Went with someone else. They've heard all of it and they know what comes next.

Warm lead alerts

The second someone says they're still in, it hits your phone by text or email.

Notes and recordings

Read what was said, or listen to it yourself. You walk into the callback knowing the real objection.

No hiring, no payroll

The calling capacity of an inside sales hire without the salary, the desk, or six weeks of training.

You approve the approach

Your reason for calling, your talk track, your name on the call. Nothing goes out unless you signed off.

Your numbers

What's your old list actually worth?

Rough guesses are fine. This is the same math we run once we see the real list.

Leads × booking rate × job value

One-time value of the list

Estimate

$16,000

from 20 jobs booked out of the list

What this looks like in the real world

150 leads, 4%, $450 jobs $2,700
500 leads, 6%, $900 jobs $27,000
1,200 leads, 3%, $2,000 jobs $72,000

Estimates only, based on what you type in. We pressure test them against your real list on the call.

Results

THE MATH IS SIMPLE.

You already paid to get these people into your business. Calling the list again gives them another chance to book.

Book a call

HVAC contractor

List size: 450 contacts

Jobs booked

18

Revenue added

+$6,400

Electrician

List size: 200 contacts

Jobs booked

9

Revenue added

+$4,200

Why let that list sit there?

Most owners aren't short on leads. They're short on time to chase them. Those people already raised their hand once. Somebody just has to pick up the phone and ask where they landed.

  • Work every old lead without hiring anyone
  • Know the real objection before you call back
  • Fill slow weeks with jobs you already quoted once

Want your real numbers?

Bring a rough count of your old leads and your average job value. In 15 minutes we'll work out what the list is likely worth, and tell you straight if it isn't worth working.

Book a call

Missed-call coverage

Your old leads get a second chance. New callers should too.

Ava calls missed callers back within minutes, asks the intake questions you choose, and sends you the details. Run it alongside lead reactivation so both old leads and new callers get a response.

Listen to a real callback, then use the calculator to see what unanswered calls may be costing you.

AI

Ava

Answering for Brightly Home HVAC

Automated

Ava

Hi, this is Ava calling on behalf of Brightly Home. We just missed your call and I wanted to make sure you weren't left waiting. What kind of job do you need help with, and what's the address?

Caller

I need a quote. It's at 24 King St. Can someone come by this week?

0:43

Live Demo

Texted to you 90 seconds later

Quote request. 24 King St. Wants someone out this week. Best reached after 5.

Runs

Nights and weekends

You get

Job, address, urgency

Missed call calculator

What are missed calls costing you every month?

Walking out the door every month

$4,000

about 5 jobs a month, or $48,000 a year

Same three numbers as the list calculator, except this one repeats every month you don't fix it.

Book a call

Which one do you need?

Sitting on old leads

Start with reactivation. Reps and real conversations.

Calls going unanswered

Start with Ava. She picks up what you can't.

Both at once

Some clients run both. We'll say so if you don't need to.

Testimonials

Trusted by service business owners.

Robert M.

Robert M.

8 reviews

a week ago

Not perfect but way better than a voicemail. Actually gets the customer to commit to a time. Makes my life easy.

Samir Haddad

Samir Haddad

4 reviews

3 days ago

"My favorite feature is how Ava qualifies leads for me while I'm unavailable. She doesn't just take a name and number; she asks the right questions about what services they need, whether it's Google Business Profile optimization, social media management, or reputation…"

Alex

Alex

52 reviews

a month ago

Great help for my business

D

Daniel Kim

36 reviews

a month ago

I was looking at hiring a live receptionist, but the cost was just too high for a small crew. Ava provides a professional answering service at a fraction of the price. It's the best ROI I've seen for my mechanical shop this year.

G

Garcia Wallace

2 reviews

a month ago

Pretty crazy how smart it is. Answered a technical question about my warranty perfectly. Customer was impressed and booked on the spot.

Joe Infantino

Joe Infantino

63 reviews

a month ago

I love being able to read the transcripts of what Ava discussed with the client. It helps me prepare for the job and ensures there are no misunderstandings about the price or the scope of work before I arrive.

FAQ

Questions owners ask before the call.

Straight answers about the calls and setup.

Who is actually making these calls?
Real people. Trained sales reps who have sat through the awkward part of a phone call before and know how to keep it going. They call as your business, using your name and your talk track. This is not a bot and it is not a text blast.
Won't my old leads be annoyed?
A few will say they went with someone else, and that is worth knowing. Most people who asked about work and never heard back do not mind a call. It is short, it is polite, and it ends the moment they say they are not interested.
How does Ava work with lead reactivation?
Lead reactivation uses a human rep to reopen conversations with people already in your database. Ava covers new inbound calls you miss, gathers the details, and sends them to you. They can work together, or you can use the one that fits your business.
How old can the leads be?
Last month or three years back, both work. Older lists usually book at a lower rate, but they are bigger, so the totals often land in the same place. We will tell you what to expect from your list before you commit to anything.
What kind of businesses is this for?
Anything where people ask about work and then disappear. HVAC, plumbing, electrical, roofing, restoration, cleaning, dental, legal intake, property management. If you keep a list of people who didn't book, it fits.
Do the reps book the job or just qualify?
They get the person interested again, work through the objection, and lock in a time for you. Quoting the job and closing the money stays with you, because it is your pricing and your reputation on the line.
Do I need a CRM?
No. A spreadsheet, a phone export, or a folder of old invoices is enough to start. If you already use a CRM or scheduling tool, we can usually pull the list from it and push the results back in.
Can I control what they say?
All of it. You pick the reason for the call, the questions, and how hard the rep pushes when someone hesitates. We build it with you on the call, you approve it before anyone dials, and you can change it whenever you want.
Will this replace my receptionist?
No, and it isn't trying to. Your receptionist handles people calling in. This is about calling out, which is a different job that nobody on a busy crew has time for.
How fast can I start?
Most clients are live within 48 hours of the call. We handle the setup. You confirm the list, the questions, and where you want the warm leads sent.
What do you need from me?
Your list, your business hours, and what you want asked on the call. We map all of it in 15 minutes.

Ready to work the list?

Turn old leads into this month's booked jobs.

Bring a rough lead count and your average job value. In 15 minutes, we'll run the numbers and tell you whether the list is worth calling.

No credit card. No long-term contract.